This is a good time to point out

that he has a LOT of friends that think highly of him, that they know how well their program works, so they should be more than happy to loan him the money if they really believe in him. The idea is to try to tie their belief in him with actions they can do to prove they believe in him. If they’re so sure he’ll make it, why won’t they help him in such a hard time as this, when some help from them and the free time to work The Plan all day should be the perfect chance for him to break through?

Set it up so the unspoken question is why won’t they put their money where their mouth is?